Service Undertaken
  • Tourism Master Planning & Destination Branding
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Government of Kuwait

From December 2012 to December 2013 Salon provided assistance to the Tourism Sector of the Ministry of Commerce and Industry of Kuwait aimed at implementation of the country’s Tourism Master Plan. This focused on tourism marketing, branding and planning; capacity building and training; statistics including visitor surveys and a tourism awareness programme. The contract, with a team of 15, was undertaken in partnership with Leaders Group, Kuwait.