Land
Service Undertaken
  • Market Research & Data Analysis (qualitative & quantitative)
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  • Tourism Master Planning & Destination Branding
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Land Securities

As part of its billion euro commercial property portfolio, Land Securities owns a prestigious award-wining mixed-use mall in central Scotland. Land Securities recognised the opportunity for enhancing levels of shopper amenity and enjoyment through the foodservice and leisure components in the mix. Salon was appointed to review these activities -which included a Multiplex cinema, several food courts and an ice-rink-and validate the development opportunity. We proposed a radical masterplan for segmenting and repositioning the food and leisure mix, which gave the mall wide market appeal and a genuinely sustainable point-of- difference. We also presented a road-map indicating best-practice for implementing the growth plan over several phases to ensure the organisation owned and delivered the strategy.