britishwaterways new
Service Undertaken
  • Market Entry Strategies, NPD & Project Feasibility Analysis
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  • Market Research & Data Analysis (qualitative & quantitative)
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British Waterways

British Waterways was responsible for a significant proportion of the UK’s inland waterways, notably canals and rivers and was keen to exploit the commercial utility of this estate.

Salon worked with the client to explore the potential to attract visitors in a variety of projects. Salon’s work included early strategic work on what became Waterside Pub Partnerships, a conceptual waterside hub-inn & outpost, various site feasibility studies, revitalisation strategies for national visitor attractions including Standedge Tunnel and Anderton Boat Lift and various related change management and communications projects.