Case Studies
Service Undertaken
  • Market Entry Strategies, NPD & Project Feasibility Analysis
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  • Management Contracts & Franchising
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  • Organisation Reviews, Re-organisation & Restructuring
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  • Marketing Planning & Marcomms
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Instituto de Turismo de Portugal

Portugal has a rich tourist heritage, but operates in an increasingly competitive market.  This government department wanted to understand perceptions and attitudes towards the Portuguese tourist product, as well as conditions and trends in key source markets. Salon lead a sizeable team, regularly reporting back from a number of European source markets – itself logistically challenging – and made recommendations for evolving developing new tourism offers.