TUI Hotels & Resorts

As part of a major Group wide strategic corporate evaluation TUI Hotels and Resorts Division was asked to consider its present market position relative to its competitors, changing consumer needs/expectations and market opportunities for growth/development, with a view to: Creating a new organisational structure that will integrate the Division smoothly with the core tour operator activity.

• Provide the Group with capacity for future growth in shareholder value.
• Expand product base, consumer markets and higher margin business.
• Optimise process and product delivery.

This Divisional Review and Strategic Development was undertaken by a team of five Salon partners, in two phases:

1. A strategic analysis
2. The design of a new organisational strategy – Hotel Excellence

Subsequent to this review the Division was asked to submit proposals for an expansion programme over the coming ten years.